How to Use Social Media to Grow My Small Business
In the year 2022, it will be hard to find a business that doesn’t have a social media presence. With over 42 billion social media users worldwide, it’s no longer optional to be online or not. Your customers are online everyday look for the ideas, opinions, and recommendations from others. It would be a bad business decision not to take advantage of the most powerful lead generators out there.
Here are the 5 best ways to use social media to build your business:
Use social media will increase your brand awareness
Social Media will increase website traffic
Social media will give your customers a space to brag on your product/service
Social media allows you to engage with your customers
Social media allows you to keep an eye on your competition
How can social media increase my brand awareness?
Thanks to social media and your ability to post freely, your followers will have a chance to see marketing materials that you post to your feed. You can target specific clients using your social media account and you can trust that those following you did so for a reason.
How can social media increase website traffic?
Increasing website traffic has never been easier thanks to social media. You can literally place a link on your advertisement on most platforms that will take a customer directly to your site to purchase your offer.
Can I use social media to receive and share product reviews?
Social media makes it easy to brag on your product/service and let everyone see you do it. The next time someone tells you how your business has helped them out, quote them on your status and tag them. You can also screen shot your google reviews and share them.
How can I use social media to engage with my customers?
Social media allows you to be the voice of your brand. When someone comments or enegages with your brand, your able to reply and control the narrative. Use your social media to find out what your customers are thinking and how they feel about your offerings.
How can I use social media to keep an eye on my competition?
Again, in 2022, no one can afford not to be a part of social media. That gives you the opportunity to see how your competitors are marketing to their clients. You’ll be able to see what deals they’re running and what marketing materials their customers are engaging with.
